When it comes to tech news, apps hog the spotlight. We always hear the stories of new apps from those that arrange dog sitters to new chat platforms and more. But for digital marketers and other professionals, browser extensions play a much more pivotal role.
Read on to learn more about the top 8 browser extensions that you should add to your browser right away.
Before We Begin
The article focuses on Chrome-based browser extensions. There’s nothing wrong with Safari, Firefox, Edge, or any other browser. But more than 70% of people use Chrome as their primary browser. Moreover, many browsers are based on Chromium (the open-source backbone of Chrome). Thus, either way, many of these extensions will be compatible with the browser of your choice.
1) Workona
As a digital marketer, you may have 20 tabs open at all times. You can oversee communication, do market research, create content, and post to social media all at once. That’s when Workona comes in handy. It is a free tab manager that separates tabs into different categories.
You can organize workflows into topics, and autosave each one of them. You don’t have to worry about closing any tabs out. Workona also makes tabs searchable. So you can find that one page you need to complete your next post without spending hours trying to track it down. Keep an eye out for the pro version, which should be available soon.
2) Ghostery
Digital marketing and ad tracking go hand in hand. Ghostery allows you to take a look into the invisible side of the internet. It shows you all the trackers, pixels, ads, and other things companies place on pages across the web. It is an excellent way to optimize your ad strategy.
You can also identify who tracks you from Facebook, Google, and other platforms. Then you have an option to opt-out of trackers to improve your privacy online.
3) MozBar
All digital marketers are familiar with Moz. If you don’t use any of their products, you’ve likely read about them when researching SEO strategies and tips. MozBar covers essential SEO metrics. Domain Authority, Linking Domains, Backlinks, Keyword Highlights — you name it. It shows this data for any site you browse on the web.
It’s a fantastic tool not only for understanding competitor sites but also seeing what SEO strategies they use. You can use this information to optimize your website to climb higher in the rankings. MozBar has a free limited range of tools, but it’s worth upgrading to the paid tier for more services.
4) Keywords Everywhere
Using the right keywords is vital to digital marketing. Both SEMrush and Ahrefs are excellent tools that provide a more thorough SEO analysis. But they are also expensive. Meanwhile, Keywords Everywhere is not free anymore either, but it’s a fantastic cheaper alternative.
You can use it to find data on search volume, average CPC, competitor metrics, and more. It gathers data across 16 websites, including Google, Google Analytics, Amazon, eBay, and Bing.
5) Zest
Digital marketers need to keep up with trends and news in the industry to stay ahead of the curve. Zest extension transforms your browser into a source of the best-curated content. It bases the content on marketing topics of your choice and marketers you follow.
Each time you open a new tab, you’ll unlock a new world of marketing content to discover. Zest also has content distribution tools you can use to improve your audience reach. Best of all, Zest’s team approves all content in your feed, ensuring anything you read is worth your time!
6) NordVPN
Nord makes one of the most popular VPNs (virtual private networks) in the world. Their browser extension is a slimmed-down version you can add to Chrome or Firefox. The main reason people use VPNs is to protect your browsing data. It ensures that cybercriminals, advertisers, big corporations, and other prying eyes can’t track what you do online. But that’s not all a VPN can do.
Yes, using a VPN will enhance your security. But it also allows you to research topics for clients more privately and without alerting competitors. You can also use it to change your IP address. Then, you can check the sites, ads, and rankings (yours or competitors’) from the perspective of consumers located in different countries.
7) Check My Links
All digital marketers know that broken or otherwise invalid links will damage your page rankings. Check My Links is a simple tool that scans webpages and reports on the health of your page links. Green links are valid, while red ones are not.
It’s a fantastic way to cut down on QA time, so you don’t have to check whether every link works. And it’s free, making it a handy addition to your SEO tool belt.
8) Yesware
Yesware is an email tool for digital marketers. It takes the guesswork out and shows you who’s opening your emails along with other essential data. You can set it to send you notifications when consumers open and click your emails or add additional custom features.
Yesware also includes other email marketing tools such as Gmail templates with detailed reports. They even show which formats encourage the most engagement from recipients. Thus, it can take your email marketing to the next level in no time.
Conclusion
This list includes only some of the best browser extensions for digital marketers. But remember that browser extensions are a lot like hats — just because you own a lot of them, it doesn’t mean you should wear them all at the same time. Instead, try out these extensions one by one and find the best ones that work for your needs. It will take some time in the beginning, but it will save loads of it later.