Segmenting your email marketing lists is one of the most important things you can do to increase conversions and generate more revenue. This strategy allows you to send out targeted emails that provide value, not just promotions. This way, you can identify who your best customers are and deliver the right message to them at the right time. With the right approach, you can ensure your emails won’t go ignored or unread by certain segments of your customer base.
Here’s how to effectively segment your email marketing lists for better results:
By Demographics
One of the easiest ways to segment your email marketing lists is by demographics. You’ll want to look at important facts such as age range, gender, location, occupation, language, industry, and others. Make sure to include your best customers and prospects in this list. Create a separate email newsletter for each of these groups so you can tailor the content specifically to them.
This will make it more relevant and valuable to them while optimizing open rates and click-throughs for you. Segmenting by demographics is one of the most effective ways to improve your email marketing campaigns. Jebatta.com notes that when you send relevant content that appeals to your recipients’ interests, they’re more likely to open and engage with your emails.
Email Engagement Rates
You can also segment your email marketing lists by engagement rates. For instance, you can do this by creating a list of subscribers who have opened or clicked on at least one of your emails in the last month. This will help you target your most engaged subscribers with more relevant content and offers. Email open rates and click-through rates are important metrics to pay attention to when you send out a campaign.
Your open rate is the number of times your email was opened divided by the total number of emails sent, and your click-through rate is the percentage of people who clicked on any link within an email that was sent from your business account. Use these metrics to help you determine what content is valuable to your subscribers, and then adjust the frequency of emails sent accordingly.
New Subscribers
When someone signs up for your email marketing list, what is the first thing you want to send them? You probably want to offer them something relevant immediately. New subscribers provide an opportunity to acquire loyal, repeat customers. If you’re not segmenting new subscribers, you’re missing out on this valuable opportunity to connect with them.
Segmenting new subscribers by their interests allows you to send them highly relevant content that is more likely to convert into a sale. For example, if someone signs up for your list because they are interested in gardening, send them a gardening-related resource or offer instead of the general newsletter that everyone else is getting. This way, you’re showing them that you understand their interests.
Past Purchases and Last Interaction
Looking at a customer’s past purchases can be extremely valuable in understanding their interests and targeting them with specific products or offers. If you have the date of a customer’s last purchase, you can even target them with smart re-engagement emails specifically timed after that date. This is a great way to increase the chances of a customer coming back to your store and making another purchase.
Another way to segment your email lists is by how recently a customer has interacted with you. For example, customers who have purchased in the last week might receive a different offer than those who haven’t purchased in the last month. This ensures you’re not bombarding customers with the same offers over and over again and that you’re targeting them with relevant content.
Segment Your Email Lists for Targeted Email Campaigns
There are more ways you can segment your email marketing lists, such as website activity, customer spending, and overall satisfaction levels. Creating unique segments for targeted email campaigns can transform what would otherwise be a dull, uninteresting list of contacts into an enthusiastic group of customers that’s likely to open your emails and spend money on your products or services.