The invention of new technologies and the internet has made it possible for consumers to shop online. It has forced many businesses to establish their presence online to connect with large numbers of shoppers. That’s where a business website comes in.
That said, there are several benefits of building a business website. For instance, it can allow you to connect with customers 24/7, boost the speed of information exchange, helps cut a lot of costs, and promote your credibility and professionalism. This helps attract more customers, thus allowing you to generate more sales. However, to achieve this, you must be careful when designing your website.
So, if you’re looking to build a high converting website and generate more leads and sales, watch out for the following pitfalls:
1. Disorganized And Unhelpful Content
Although you might have a beautiful website, it might not add value to your business if your content is disorganized. Note that content is what attracts traffic to your website. For that reason, it’d be a good idea to organize your content professionally. In other words, you need to ensure your visitors can find and get the information they’re looking for at ease. You can achieve this by using a website planning tool to help keep everything in order.
Besides, you must avoid publishing unhelpful content. Here, unhelpful content is blogs, videos, or other online material that doesn’t add value to your audience.
Remember that most online users come to your website to find solutions to their problems. For that reason, you must address their concerns through your content. That said, if you want to generate more leads and boost your sales, you must organize and publish helpful online content. Besides, it’d be a good idea to post content tailored or customized to your specific audience.
2. Low Speed
The speed of your website plays a major role in the success of your business. It determines how your website visitors can browse through your website and get the information they require.
So, when the speed of your website is slow, most of your web visitors will have no option other than to seek help from your competitors. That said, a low speed can reduce your website conversion rate. You can avoid this by increasing the speed of your website to help customers find information faster.
3. No Search Bar
Another mistake you can make is failing to include a search bar on your business website. A search bar is a tool that allows your audience to type a few keywords to get the information they’re looking for displayed on the screen. That said, a search bar can help your audience browse through your website and find information with ease.
Apart from including a search bar on your business website, make it easier for your audience to browse through different pages and return to the home page without any hassles. It helps more customers to connect with you, thus allowing you to boost your sales.
4. No Call To Action
The main role of a business website is to help connect with the target audience, who can later take your desired actions. Some of these actions include signing up, subscribing to your monthly newsletter, watching videos, and, more importantly, making a purchase. That’s why you must have a call to action (CTA) on your website.
It is a guide that can direct or encourage your website visitors to take the desired action. It’s one of the most elements that can impact your website conversion rate. Therefore, if you want to boost your conversion rate and generate more leads, be sure to include a CTA on your website design.
5. Lack Of Contact Information
Although contact information plays a significant role in the success of any enterprise, most business owners get it wrong. In other words, they fail to include their contact detail when creating their websites.
When you fail to include your contact information on your website, you might not convert most of your visitors to leads or customers. For that reason, it’d be a good idea to include your phone number, email address, and other contact information on your website. Besides, if you operate an offline store, be sure to inform your customers of your physical business address and location.
Takeaway
A business website plays a significant role in the success of any business enterprise. For instance, it helps create brand awareness and visibility. It helps connect with a large audience worldwide, thus increasing the chances of a business generating more sales. However, this can only be possible if you can avoid the mistakes as discussed above.
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Photo by Sarah Pflug from Burst