Navigating Cover Letter Success: Dos and Don’ts

cover letter

In 2023, the worldwide unemployment figures are expected to soar to 208 million individuals, with a substantial portion actively seeking job opportunities. Cover letters remain an effective and time-tested means of job seeking. Crafting an effective cover letter is not just a formality; it showcases your writing talent and is an opportunity to make a memorable first impression upon potential employers.

Regardless of where you currently are in your career journey, below we present the ultimate guide to writing a cover letter giving light on the dos and don’ts that can open doors of new opportunities and set you apart from the crowd.

The Dos

Research the Company and Position

Before writing your cover letter, take time to conduct extensive research about both the company and the job position you wish to apply for. Acquaint yourself with its values, culture, and specific requirements.

Avoid using generic cover letters that can be sent to any employer. This signals a lack of effort and could result in your application being discarded.

Address the Hiring Manager

When writing your cover letter, make sure you address the hiring manager by name. This personal touch demonstrates that you’ve taken the time to research and identify the right person.

Try not to use generic salutations like “To whom it may concern” or “Dear hiring manager.” It appears lazy and can create a sense of detachment between you and the potential employer.

Showcase Your Skills and Experience

In the body of your cover letter, focus on your skills, experiences, and accomplishments that align with the job requirements. Use concrete examples to demonstrate how you can add value to the company.

Provide Evidence of Cultural Fit

Show that you understand the company culture and can thrive within it. Mention any relevant achievements, experiences, or personal qualities that demonstrate your alignment with the company’s values.

Tailor Your Cover Letter for Each Application

Customize your cover letter for each job application. Highlight the aspects of your background and skills that directly match the job description. This effort demonstrates your genuine interest in the position.

End with a Strong Closing Paragraph

In your closing paragraph, express your eagerness to further discuss your qualifications and the potential contribution you can make. Include all your contact information, so it will be easy for employers to follow up.


cover letter

Don’t Be Generic

One of the most frequent mistakes in cover letter writing is creating an impersonal, generic letter that could apply to any job opportunity. 

Employers look for candidates who demonstrate genuine enthusiasm about their company and role, so avoid adopting a one-size-fits-all approach and tailor your cover letter specifically for each position you apply for, including mention of the company, job posting, and why you believe you would make a good match for that role. Personalization shows your commitment and attention to detail.

Don’t Recite Your Resume

The cover letter is meant to complement your resume and not duplicate it. Avoid the temptation to list your work experience and qualifications verbatim. Instead, use the cover letter as an opportunity to delve deeper into your experiences and provide context for your accomplishments. Highlight specific examples that demonstrate how your skills and achievements make you a strong candidate for the role.

Don’t Use Jargon or Buzzwords Excessively

While industry-specific terminology can showcase your knowledge, excessive jargon or buzzwords can be a turn-off for employers. Stay focused on communicating your qualifications and enthusiasm clearly without overwhelming readers with technical jargon. Keep it straightforward yet informative to achieve this result.

Don’t Overshare Personal Information

While it’s important to convey your enthusiasm and personality, your cover letter is not the place for oversharing personal information. Avoid discussing your personal problems, family issues, or unrelated personal anecdotes. Keep the focus on your professional qualifications and how they align with the job requirements.

Don’t Exaggerate or Lie

Honesty is paramount in a cover letter. Exaggerating or lying about your qualifications or experiences is sure to backfire since employers tend to verify what information was submitted in the applications, and being caught red-handed telling lies can ruin both your reputation and job prospects. Your strengths should be highlighted.

Don’t Neglect Proofreading

A cover letter riddled with typos and grammatical errors reflects poorly on your attention to detail. Before sending your application, carefully proofread your cover letter to eliminate any mistakes. Ask a mentor or friend to review your work. You may have missed some errors. A new set of eyes will help you catch them.

Don’t Ignore the Employer’s Instructions

If the job posting specifies certain requirements for the cover letter, such as length or format, make sure to follow them precisely. Ignoring these instructions can indicate that you can’t follow directions or that you’re not truly interested in the job.

Final Thoughts

Writing an effective cover letter is an integral component of the job application process. A powerful cover letter gives you the chance to highlight your qualifications, show interest in specific jobs, and create a good first impression. 

By following these dos and don’ts, you can increase your odds of finding employment quickly.  After all, an engaging cover letter could unlock exciting career opportunities.

Related: Professional HTML & CSS Resume Website Templates

Images: Pexels

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