The process of building and launching a new app is time-consuming and often frustrating. However, don’t make the mistake of thinking that once it’s built and available to the masses, your work is over. It’s important that you constantly update the technology.
Are you interested in learning what you need to do to keep your app operating efficiently now and in the future? If so, then the information here is going to be beneficial.
The truth of the matter is, when your app finally goes live, you are the one that has to maintain it. Keep in mind, the various app stores are constantly removing apps that don’t remain updated. In 2016 alone, Apple removed over 50,000 apps that were obsolete – don’t let yours be removed by maintaining it.
Keep reading to learn about the specific benefits offered by long-term maintenance for your app here.
Minimize the Number of Times it’s Uninstalled
Up to 71 percent of all people will uninstall an app within 90 days of downloading it. If your app has a ton of annoying buts, or if it crashes on a regular basis, it is going to drive your users away.
Also, if you have an app that doesn’t offer any value, then users aren’t going to see any reason to use it or to keep it installed. When you continually maintain your app, it means you fix the issues that may arise and work to retain existing users.
The fact is, making sure that you have an app that operates smoothly is going to keep users happy. It also remains updated with all the latest trends, which will help to improve your overall app retention rate.
Provide Much Better User Experiences
When it comes to your app, you want people to use it – but that’s not enough. You want people to love your app so much they can’t get enough of it.
Why, you may wonder?
The answer is simple. When you are able to develop a long-term relationship with your users, then your app is going to continue to grow and succeed. If you want a chance at developing these relationships, then you need to provide the high-quality experiences that app users won’t soon forget – and that they will be excited to come back to again and again.
By monitoring your app and it’s services over time using DNSstuff tools and other software, you will gain key insights into how your users actually feel about the app you have created. By staying updated with customer feedback, as well as market trends, you can also remain updated with your ever-changing user preferences, as well as their habits and problems.
Stay Ahead of the Competition
There are millions and millions of apps that are actively competing to be installed on a user’s device. The majority of people aren’t going to use most of them or want them taking up space on their device.
If you want to ensure your app can stand out and beat your competition, you need to ensure it is updated on a regular and ongoing basis. The moment you no longer improve and maintain your app is the moment that your users begin to look for a better option.
The competition is going to be looking for these lags, so don’t let them find any. When you maintain your app in the long term, you are going to be able to stay ahead of the competition.
As you can see, there are more than a few benefits offered by investing in app maintenance. Make sure to keep yours updated to keep your users happy and coming back again and again.