2020 is coming up fast, and it’s time to start thinking about the marketing strategy you’re going to deploy. With the growth of new technologies, the top 3 2020 marketing trends are innovative, unique, and sure to bring you, new customers and clients.
As of 2018, over 90% of people searching for something specific has not chosen a brand to be loyal to. With these new trends, you can acquire their loyalty before they’ve even started searching. Let’s take a look at what’s up and coming.
2020 Marketing Trends
There are a variety of new technologies that were introduced to the digital marketing world this year. The internet isn’t going anywhere, and digital marketing isn’t either.
Artificial Intelligence
One of the biggest things to take off in the past couple of years is artificial intelligence (AI). AI encompasses a variety of tools including voice search, online maps, and analysis of your emotions.
Do you remember a time when you’d ask Siri a question like, “How many tomatoes in a can of pasta sauce?” and she’d respond, “I don’t see a Pasta Street nearby.” She lacked the capacity to be intuitive, and the quality of her responses was low.
Today, Siri and other voice search services are becoming more and more intelligent and intuitive because of machine learning. They’ve been listening to requests, changing their algorithms, and therefore, becoming more accurate.
Voice search tools are processing sound at a higher quality, and returning the search results at a higher quality. If you have SEO (search engine optimization) on your website, when people ask about a service, product, or location like yours, the search engine will find your business and offer it as a solution.
Chat Bots
The user experience is always changing and the need for instant gratification is increasing. People are less likely to pick up a phone and call a business when they want a simple question answered. A chatbot is a perfect solution for this.
When no one is on the clock, a chatbot answers questions for the user, offer valuable content, assists in putting in a request or registering for an event, or resolving a formal complaint. As digital marketers begin to understand more about their customers and their needs, chatbots evolve into more helpful tools.
Videos
Did you know that 70% of people will share one of their favorite brand’s new video posts? Text and copy with images haven’t lost all of their appeals, but you’ll capture the attention of the audience more with a video.
Video is used for sharing your company’s story, interviewing people on subjects that matter to your brand, or placing ads on YouTube, Facebook, Instagram, or other sites where your customers live. These videos are designed by people within your company or outside agencies like MRP marketing solution.
Digital Marketing Today
Digital marketing done right is marketing that listens to its customers, hears what they are saying, and presents them with viable solutions. If you want to improve your 2020 marketing, start thinking about the questions your users want to be answered, and the solutions they want to be provided!
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