Learning about Color preferences of male and female audience can help you adapt your app and website design accordingly. If your app is specifically targeted at a certain gender then you are bound to use color schemes which please them most.
The best way to learn about Color preferences of your audience is to conduct your own surveys with your audience or do A/B testing. But in case you are looking for a starting point, look no further as we present to you this infographic from KISSmetrics about Color Preference by Gender. This infographic is based on a study done in 2003 by Joe Hallock, which compared color preferences among various demographics.
True Colors – Color Preferences by Gender