Pros and Cons of Digital Asset Management

digital asset management

With more people making the switch to online shopping and an increasing interest to work from home, businesses must adapt. On one hand, this means using more digital tools to make remote work a safer more welcoming place. On the other hand, it means creating more space for customers who want to interact with your brand online. 

As a result, most businesses nowadays will have to work with an increased number of digital assets. This may not be an issue in the beginning since you can use cloud storage to keep them easy to reach, but as they pile, it will become increasingly more difficult to keep everything in order. 

That’s why, as we move forward into the development of the technological era, we need to stop for a moment and discuss the need for digital asset management. Is it important to know how to organize your digital assets and do businesses need a special tool to keep track of their other tools?

We think most businesses will benefit from using a digital asset management system that keeps everything well-organized and easy to find. However, it’s best to consider both sides of the coin, which is why today we’ll have a look at both the benefits and the challenges such as a system brings. 

The Benefits of a Digital Asset Management System

Digital Asset Management (DAM) is much more than an online storage space for all your assets. It creates a special environment where assets are easy to browse, manage, distribute, and archive (among others). 

Considering all these aspects and more, the list of benefits is quite long:

Saves Time

Nowadays, time is a currency you can’t afford to waste. Time is directly linked with productivity and efficiency, so every employee must use it wisely. This is why DAM makes a lot of sense when your assets start piling up. 

The search features and the fact that you can’t lose a piece of content once uploaded in the DAM drastically reduce the time spent looking for documents, files, and other digital assets. 

Assets Can Be Easily Repurposed

Once you have a well-designed DAM, you don’t have to worry about external editing and sharing apps. Everything can happen within the DAM, which makes repurposing and distributing digital assets extremely easy.

Improved Workflow

With DAM, you can prioritize various digital assets and make them easily available to certain members of the team. Also, you can automate workflows and set alerts on targets and deadlines. This way, no one will lose focus on the main goals. 

Plus, the fact that everything is stored in a central location means employees can maximize the earning potential of each asset. 

Brand Consistency

How many times did it happen to find an outdated document format is still in use with some of your teams? And how long does it take to replace important graphic elements such as a logo? With DAM, all these worries will become a thing of the past since everything is in one place. 

This way, you can make sure that out-of-date elements are no longer available and that everyone will use the same version of a document or logo. 

The Challenges of DAM

While the list of benefits speaks strongly in favor of DAM, there are things every business should consider before jumping on the bandwagon. 

First of all, the implementation of every new system comes with some challenges. You need to consider integration with other systems used in the business and overall acceptance in the company (not everyone is happy about new technology). 

Plus, you need to invest some time and resources during the setting up phase if you want to have a fully-functional DAM. 

Wrap Up

As we move forward, technology adoption is important for any business growth journey. DAM is only a part of it, but it can help improve workflow and keep things in place.

Cover Image by mohamed Hassan from Pixabay

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