In the highly competitive eCommerce industry, website errors can make the difference between success and failure. Website errors are one of the most common reasons why consumers abandon their carts and opt not to make a purchase (13%), topped only by extra costs and trustworthiness reasons.
With the increasing complexity of online platforms and the multitude of potential user interactions, it’s becoming progressively more challenging to preemptively identify and fix all possible errors. As a result, most eCommerce sites have at least a few live, customer-impacting errors at any given time.
The Time-Consuming Nature of Error Resolution
It’s not uncommon for dev teams to dedicate the entirety of their sprint to error resolution. The time could be better utilized for innovation and feature development, emphasizing the importance of efficient website error resolution processes that eliminate obstacles that hinder your site’s performance.
The traditional bug-fixing process involves identifying the error, understanding the actions and circumstances that cause it, figuring out its effects from both a user and a code perspective, and then determining the appropriate fixes. Without comprehensive data, developers often have to go through time-consuming replication workflows to understand the root cause of an error and the corrective action needed.
Understanding the Importance of Error Prioritization
When it comes to addressing website errors, not all issues are equal. Determining which errors to tackle first can be a significant challenge, especially when the only source of data is customer complaints and support tickets. While customer feedback is invaluable, it does not always provide a full picture of the extent and impact of a given error.
Occurrence metrics provide a lot of insight, but it’s crucial to remember that not all frequently occurring errors are critical. For instance, an image that doesn’t load properly might affect many users but not necessarily impact their ability to shop or checkout.
On the other hand, a JavaScript error that prevents a few customers from adding shipping details can directly impact revenue.
Instead of spending precious time investigating and guessing which errors have the most significant impact, there are tools that can help you calculate and display the conversion and revenue impact of each error and website error resolution process, making them indispensable for businesses that depend on their online sales channels.
With the right set of tools, you will always have the means to quickly prioritize which issues need to be addressed first, potentially saving significant amounts of time and money.
Exploring the Tools That Enable Quick Error Resolution
Advanced error monitoring software can provide a comprehensive collection of data for each detected site error, eliminating the need for repetitive replication workflows.
By providing a detailed developer tab for each detected error and session recordings, these tools can drastically reduce the time spent trying to reproduce the error.
As a result, the time to resolution can be drastically reduced, and multiple members of your team can focus on creative tasks and help your business grow in the right way.
How Not Resolving Errors Promptly Can Impact Performance
When customers encounter issues while shopping online, their experience is negatively affected, which can lead to immediate consequences such as cart abandonment and lost sales. In fact, website errors are reason enough for potential customers to leave your site without making a purchase.
Beyond these immediate losses, website errors can also have long-term implications. Customers who experience difficulties while shopping may associate the brand with a poor shopping experience, damaging the brand’s reputation and customer trust. This can result in decreased customer loyalty, negative word-of-mouth, and a loss of repeat business, all of which can significantly impact an eCommerce business’s bottom line.
So why let errors tarnish the experience of your customers? Take the right steps and ensure that each aspect of your website is organized and functional.
Bottom Line
The ability to efficiently resolve website errors is vital in the fast-paced eCommerce industry. By implementing advanced error detection and resolution tools, businesses can reduce the impact of errors on their revenue, improve their website’s user experience, and allow their development teams to spend more time on innovation and feature work.
And if you want to be a part of the eCommerce owners that value the experience of their clients, equip yourself with the right tools and ensure you are delivering only excellence.
Related: 4 Essential Parts Of Successful Ecommerce Website Design
Images from Unsplash
