There are many ways to market a business in today’s world. Everyone knows that everything is online and that is where you need to go to find new customers. Many businesses look at a digital marketing company to help them boost their sales via an online presence. Here are 5 tips you need to know about marketing your business online in 2019.
1. Why Social Media
Every business should already have a social media presence. Facebook, Twitter, Instagram, and the rest are places people go to first to find out what your business is all about. They may be looking for your hours of operation, what services you perform, what you sell, or if you can help them with their problem.
When it comes to social media marketing, you will need to know what the data means. Cultivating data such as who you are marketing to, where marketing is going into your field, and what your competitors are doing are all needed information to succeed.
2. People Trust People
Advertising is great, but not many individuals pay that much attention to ads. People trust people they know more than advertising. Good old-fashioned word of mouth has and will be the best bet for any business.
In this digital age, word of mouth travels not across the back fence or over a cup of coffee, but through social media. When your neighbor got a new car, you look on their Facebook page to find out where. If a friend gets a new hairdo or a complete makeover, you check her page to find out where she went. People trust the people they know. They even trust the people who know the people they know, aka friends of friends.
3. Be a Real Person
Technology and automation are here to stay, and they make marketing and reaching a wider audience that much easier. However, a lot of real relationships can be lost over time using only online.
If you can, reach out to your customers in real time. Give them a call if they are too far away for an in-person visit. If your loyal customers are local, stop by for a short visit. Ask them how they are doing and what you can do to make their life easier.
This may not sound like a typical digital marketing strategy, but it is a helpful tip to maintain a good relationship with longtime customers. Especially some of the older generation who do not fully trust the Internet, although they will use it when needed.
4. Adapt Your Technology
Many people use search engines with voice recognition software. It is installed on all phones, even the Android styles. Not everyone enjoys typing, and some individuals can’t type and rely on using their voice to search for what they need.
By making your business and what you do voice recognizable, you will reach a bigger audience. This is where accurate keywords and phrases are needed.
5. Try Something Different
In this digital age, many businesses send out newsletters via email. Why not send out one via print and regular mail? This would get your customer’s attention in a big way. If you can’t afford to print a large number of newsletters, send them out every few months in this form instead of every month.
Do people respond to creativity and what is more creative than being retro and going back to print and traditional mail?