How to Design a Great About Us Page [Infographic]

Did you know that customers who visit an ‘About Us’ page end up spending almost 25% more than those who don’t? Why? It’s because they trust you more. The ‘About’ page is a window of valuable information for the user. It conveys brand story, company values, photos, career opportunities and contact information.

When designing an ‘About Us’ page, there are some things that you should keep in mind. The following infographic from Siege Media looked into the science behind a great ‘About Us’ page. They also found 50 about us page examples that do an exemplary job if you need an extra inspiration.

If you found this infographic helpful, then don’t forget to share it with others. You may also want to take a look at these informative graphics on web design.

About the author

Vincent Nero

Vince is a Senior Content Marketing Specialist with Siege Media. He supports the marketing team through SEO initiatives, outreach, and creative content. He is fascinated by the way people behave online and the types of content they consume. You can catch him on Twitter @VincetheNero

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